Gina Lucia

Project Scope: Conceptualized, art directed and re-designed grades K-2 adaptive learning application. Created design and illustration systems, UX/UI, and a cross-platform visual look within a larger education platform that speaks to multiple audiences: students, teachers and administrators.

Project Scope: Conceptualized, art directed and re-designed grades 6-8 adaptive learning application. Created design and illustration systems, UI and visual look within a larger education platform that speaks to students. Redesign of the program included a theme, an avatar, gamification, illustration of characters, age up and down, and social-emotional learning. 

Project Scope: Art directed, concepted and designed marketing materials, presentations, logos, illustrations, infographics and a quarterly print, digital and app publication on the App Store for in house data analytics corporation. 

Project Scope: Art Director of branding, advertising campaign concept and design, packaging and direct mail driven by the viscosity of glass. 

Project Role: Author and illustrator of children's book exponing the virtues of mindfulness using anthropomorphic cats to illustrate mindful practices. 

Project Scope: Redesigned and refreshed Scholastic Art magazine, created in book classroom poster and teacher's packaging. 

Project Scope: Art directed, designed and illustrated educational print materials aimed at dual audiences: teachers and students. 

Project Scope: UI component library re-design, refresh and modernization to build out new version of Read 180 program launched on larger educational platform.

Project Scope: Art Director and designer of book chronicling the outlaw and legalization of tattooing in NYC.

Project Scope: 360 campaign creative direction and concept for voice translation app including all print, illustration, branding, digital and video. 

Project Scope: Concepted the 360 design of OP Summer Campaign Get OPtomistic distributed in Walmart, Kohl’s, Kmart, Sears, Macy’s, Target and JC Penney.

Project Scope: Art direction and design of logo concepts, beach tags and merchandise for the beach of Ocean Grove, NJ. 

Project Scope: Art Direction of new product design for a notebook based off of 1970's album cover graphic that slides out of a record sleeve. 

Project Scope: In collaboration with Editors and Creative Directors I designed print and digital communication materials such as media kits, advertorials, website graphics and pitch campaigns to drive advertising sales to both publications, Martha Stewart Living and Martha Stewart Weddings.

Project Scope: Art directed the photoshoot and oversaw the print production of Material Girl's lookbook and London Fog's campaign for Macy's.

Project Scope: Art direction and design of book library and exhibit graphics word wall aimed at K-8 teachers creating an in classroom library for students to engage with. 

Project Scope: Lead the design direction on an international research and development team to concept and design award winning K-12 English Language Arts curriculum materials, books, style guides, prototypes, illustrations, phonics and writing booklets.

Project Scope: Art Direction of UI Kit, thin slice and design of interactive writing portfolio program aimed at accelerating proficiency for English language learners.

Project Scope: Collaborated with DC based political advertising agency Deliver Strategies to create mobilizing political direct mail campaigns. 

Project Scope: Owned the design and illustration of a variety of marketing projects for the NYC office in collaboration with an international design team based in the UK and APAC regions, utilizing brand guidelines to create case studies, white papers, presentations, posters, digital and social ad campaigns, and event collateral. 

Project Scope: Art direction of 360 Ad Campaign, photo shoot art direction, design of look book and print production, designed hangtags, rich media interactive e commerce site and social media integration created to drive traffic to and between both channels and convert to sales.