Project Role: Award Winning Art Director of Concept Development, Art Direction, Branding, Copywriting, Illustration, Web Design, Web Banners and Promotions. For OP’s Spring line, I brainstormed the concept “Get OPtimistic,” promoting a positive mental attitude embraced in a surf, lifestyle brand. I concepted, designed, wrote copy and illustrated a print ad campaign, website & web promotions, a logo, in store signage, and scrims. I also wrote and designed the press release to announce the new line. The website features a rotating hero, facebook feed, blog, rich media, video, a downloadable iPhone app, ad campaign, and clickable ecommerce link. This project won an American Web Design Award from Graphic Design USA.
Project Role: Award Winning Art Director of Concept Development, Art Direction, Branding, Copywriting, Illustration, Web Design, Web Banners and Promotions. For OP’s Spring line, I brainstormed the concept “Get OPtimistic,” promoting a positive mental attitude embraced in a surf, lifestyle brand. I concepted, designed, wrote copy and illustrated a print ad campaign, website & web promotions, a logo, in store signage, and scrims. I also wrote and designed the press release to announce the new line. The website features a rotating hero, facebook feed, blog, rich media, video, a downloadable iPhone app, ad campaign, and clickable ecommerce link. This project won an American Web Design Award from Graphic Design USA.
Project Role: Art Director of Design and Press Release Copywriter. The OP spring campaign is based on the concept “Get OPtimistic.” The press release I wrote explains the OPtimistic outlook on life embraced in the ad campaign. The incentive offers a chance to win an all expenses paid trip to Huntington Beach, CA for the US Open of Surfing, a $1000 OP shopping spree and surf lessons from the OP surf models. The promotions were designed to drive traffic to the website in an effort to build a solid ecommerce mailing list. The consumer can only win if he opts-into the OP mailing list and receives e mailings and VIP invites to special events.
Project Role: Art Director of Design and Press Release Copywriter. The OP spring campaign is based on the concept “Get OPtimistic.” The press release I wrote explains the OPtimistic outlook on life embraced in the ad campaign. The incentive offers a chance to win an all expenses paid trip to Huntington Beach, CA for the US Open of Surfing, a $1000 OP shopping spree and surf lessons from the OP surf models. The promotions were designed to drive traffic to the website in an effort to build a solid ecommerce mailing list. The consumer can only win if he opts-into the OP mailing list and receives e mailings and VIP invites to special events.
Seasonal Logo Update
Seasonal Logo Update
OP’s Spring print campaign features real, beautiful and talented female surfers as their models. These role models push hard and embrace the OPtimistic ideal. For this campaign I single handedly brainstormed the concept, conducted photo research, illustrated, designed and wrote headline copy. The ads feature lifestyle photos of female surfers, high energy graphics and OPtimistic credo.
OP’s Spring print campaign features real, beautiful and talented female surfers as their models. These role models push hard and embrace the OPtimistic ideal. For this campaign I single handedly brainstormed the concept, conducted photo research, illustrated, designed and wrote headline copy. The ads feature lifestyle photos of female surfers, high energy graphics and OPtimistic credo.
Project Role: Art Director of Design for Road Trip & Sounds of Summer National Ad Campaigns & Seasonal Logos. OP’s Summer print campaign featured LA county natives enjoying the surf and sun on Santa Monica’s beaches. The ads feature watercolor and road trip graphics urging consumers to define their own lives and find the open road. The OP logo was transformed into an interstate road symbol to appear on all ads and instore signage in the concept of Road trip. A Sounds of Summer mini campaign was launched to promote the anniversary of the Beach Boys with a free promotional CD offered with every purchase at Kmart and Walmart.
Project Role: Art Director of Design for Road Trip & Sounds of Summer National Ad Campaigns & Seasonal Logos. OP’s Summer print campaign featured LA county natives enjoying the surf and sun on Santa Monica’s beaches. The ads feature watercolor and road trip graphics urging consumers to define their own lives and find the open road. The OP logo was transformed into an interstate road symbol to appear on all ads and instore signage in the concept of Road trip. A Sounds of Summer mini campaign was launched to promote the anniversary of the Beach Boys with a free promotional CD offered with every purchase at Kmart and Walmart.
Project Role: Art Director of Identity Redesign, Branding And Advertising Campaign. I rebranded the salon and spa using a retro-1960’s Mod, black and white photography campaign. I created a new identity mark for Bangz that would remain simple and timeless as to not clash with the seasonally updated photoshoots. I wrote copy for the campaign playing off of the b logo, designed a letterhead system, a brochure of services, and a direct mail campaign. National ads were placed in Vogue, Allure and Lucky magazines. This project has been published in the book BASIC IDENTITY available from Index Book, Spain.
Project Role: Art Director of Identity Redesign, Branding And Advertising Campaign. I rebranded the salon and spa using a retro-1960’s Mod, black and white photography campaign. I created a new identity mark for Bangz that would remain simple and timeless as to not clash with the seasonally updated photoshoots. I wrote copy for the campaign playing off of the b logo, designed a letterhead system, a brochure of services, and a direct mail campaign. National ads were placed in Vogue, Allure and Lucky magazines. This project has been published in the book BASIC IDENTITY available from Index Book, Spain.
Project Role: Art Director of Web Design, Social Media and Brand Management. Bongo jeans is the brand for the Hollywood it girl. Audrina Patridge was selected as Bongo’s celebrity spokesperson. Seasonal site refreshes and redesigns, brand management and updates were made. Branding icons and hangtags were designed to promote the brand. Special promotions made available through social networking channels were initiated to promote the brand.
Project Role: Art Director of Web Design, Social Media and Brand Management. Bongo jeans is the brand for the Hollywood it girl. Audrina Patridge was selected as Bongo’s celebrity spokesperson. Seasonal site refreshes and redesigns, brand management and updates were made. Branding icons and hangtags were designed to promote the brand. Special promotions made available through social networking channels were initiated to promote the brand.
Bongo Facebook Integration
Bongo Facebook Integration
Project Role: Art Director of Photography and Design. Project responsibilites included overseeing the entire project from concept to completion. I art directed the shoot, booked the fashion photographer and stylist to execute hundreds of product shots and model images, photo edited and retouched the images, and designed the entire book from cover to cover. This included the printer and paper stock selection, maintaining a production calendar, scheduling delivery and distribution to store buyers.
Project Role: Art Director of Photography and Design. Project responsibilites included overseeing the entire project from concept to completion. I art directed the shoot, booked the fashion photographer and stylist to execute hundreds of product shots and model images, photo edited and retouched the images, and designed the entire book from cover to cover. This included the printer and paper stock selection, maintaining a production calendar, scheduling delivery and distribution to store buyers.
Bongo Icon Designs
Bongo Icon Designs
Bongo Hang Tag Designs
Bongo Hang Tag Designs
Bongo Repeat Patterns
Bongo Repeat Patterns
Project Role: Art Director of Web Site Design And Branding Campaign. eFashionSolutions hired me to rebrand the company and create a campaign around the concept Quicker to Launch, Quicker to Ship, Quicker to Profit: Quicker Ecommerce Success. The site featured rich media, an interactive flash portfolio, and showcases their campaign images in editorial style. I designed a branding guidline system, a print ad campaign, collateral and corporate identity.
Project Role: Art Director of Web Site Design And Branding Campaign. eFashionSolutions hired me to rebrand the company and create a campaign around the concept Quicker to Launch, Quicker to Ship, Quicker to Profit: Quicker Ecommerce Success. The site featured rich media, an interactive flash portfolio, and showcases their campaign images in editorial style. I designed a branding guidline system, a print ad campaign, collateral and corporate identity.
Website Design
Website Design
Branding Guidelines
Branding Guidelines
Corporate Identity
Corporate Identity
Print Ad Campaign
Print Ad Campaign
Project Role: Art Director of National Ad Campaign Deck and Mood Boards. Badgley Mischka’s Spring Ad campaign features Rumer Willis. I was involved in the brainstorming collective that developed the original mood board and concept decks for the Malibu, LA photoshoot and suggested Rumer as the celebrity spokesperson for the campaign. Concepts explored were Hollywood Starlet and Mailbu Beauty.
Project Role: Art Director of National Ad Campaign Deck and Mood Boards. Badgley Mischka’s Spring Ad campaign features Rumer Willis. I was involved in the brainstorming collective that developed the original mood board and concept decks for the Malibu, LA photoshoot and suggested Rumer as the celebrity spokesperson for the campaign. Concepts explored were Hollywood Starlet and Mailbu Beauty.
Mood Board
Mood Board
National Ad Campaign
National Ad Campaign
Mood Board
Mood Board
National Ad Campaign
National Ad Campaign
Project Role: Art Director of Look Book Photography and Project Management.
Project Role: Art Director of Look Book Photography and Project Management.
Responsible for the photo art direction and project management of the Material Girl Spring Look Book to promote the junior’s apparel line to Macy’s. I art directed the photoshoot, booked the fashion photographer and stylist to execute several hundred product and model images for the book. I was also responsible for overseeing the print production and liasing with the printer to schedule delivery of final product to the corporate office for distribution.
Responsible for the photo art direction and project management of the Material Girl Spring Look Book to promote the junior’s apparel line to Macy’s. I art directed the photoshoot, booked the fashion photographer and stylist to execute several hundred product and model images for the book. I was also responsible for overseeing the print production and liasing with the printer to schedule delivery of final product to the corporate office for distribution.
Logo Design
Logo Design
As a staff freelancer I created print and digital mock ups for client proposals, designed event collateral and mini-books, custom in-book pages, microsites, logos, rack cards, e-mail blasts, media kits and other sales materials in support of the marketing needs. Under tight deadlines, I designed pitch materials for such clients as: Pantene, Olay, Ray Ban, Macy’s, Kensie, Havianas, Grand Marnier, Rembrandt, Mastercard and many others. During my tenure, I developed contacts with modelling agencies and photographers, and negotiated the cost of photography with agencies for a 12 month Olay advertorial series.
As a staff freelancer I created print and digital mock ups for client proposals, designed event collateral and mini-books, custom in-book pages, microsites, logos, rack cards, e-mail blasts, media kits and other sales materials in support of the marketing needs. Under tight deadlines, I designed pitch materials for such clients as: Pantene, Olay, Ray Ban, Macy’s, Kensie, Havianas, Grand Marnier, Rembrandt, Mastercard and many others. During my tenure, I developed contacts with modelling agencies and photographers, and negotiated the cost of photography with agencies for a 12 month Olay advertorial series.
Rembrandt Advertorial
Rembrandt Advertorial
Fashion Mini Book
Fashion Mini Book
Olay 12 Month Advertorial Series
Olay 12 Month Advertorial Series
Holiday Gift Guide Jewelry Promotion
Holiday Gift Guide Jewelry Promotion
Pantene Advertorial
Pantene Advertorial
Project Role: Art Director of Advertising and Marketing Materials
Project Role: Art Director of Advertising and Marketing Materials
Marie Claire Hair Issue Mini Book
Marie Claire Hair Issue Mini Book
Rayban Project Colorize Invitation
Rayban Project Colorize Invitation
Kensie/Macy's Event Invitation
Kensie/Macy's Event Invitation
Pitch work for Martha Stewart Living/Neutrogena AdvertorialThe Neutrogena In Book Promotion is presented in a style that marries Martha Stewart Living editorial with Neutrogena’s national advertising campaign, led by celebrity spokesperson, Hayden Panettiere. In this story, Neutrogena’s promise to “Get Clear Skin Everyday,” is a reachable goal for women. By following a morning routine and using Neutrogena cosmetics, make up remover, skin cleansers and moisturizer products the reader can get Hayden’s look and maintain a clear, flawless complexion.
Pitch work for Martha Stewart Living/Neutrogena Advertorial
The Neutrogena In Book Promotion is presented in a style that marries Martha Stewart Living editorial with Neutrogena’s national advertising campaign, led by celebrity spokesperson, Hayden Panettiere. In this story, Neutrogena’s promise to “Get Clear Skin Everyday,” is a reachable goal for women. By following a morning routine and using Neutrogena cosmetics, make up remover, skin cleansers and moisturizer products the reader can get Hayden’s look and maintain a clear, flawless complexion.
Pitch work for Martha Stewart Living Micro Site RefreshFinding the Martha Stewart media kit needed a more fluid experience. The landing page refresh introduces simple UI elements, including a sub navigation bar and color blocking, enhancing the UX. A minor reorganization of the web site compartmentalizes rich media, social media and pertinent links into easier to find, modular groups. 
From the sub navigation bar, users could more easily find the media kit. The home page slider would continue to rotate, however the first slide could call attention to greater accessibility to cross platform users in both the traditional and digital space, consequently targeting and reaching a wider range of women as outlined in the media kit.
Pitch work for Martha Stewart Living Micro Site Refresh
Finding the Martha Stewart media kit needed a more fluid experience. The landing page refresh introduces simple UI elements, including a sub navigation bar and color blocking, enhancing the UX. A minor reorganization of the web site compartmentalizes rich media, social media and pertinent links into easier to find, modular groups.

From the sub navigation bar, users could more easily find the media kit. The home page slider would continue to rotate, however the first slide could call attention to greater accessibility to cross platform users in both the traditional and digital space, consequently targeting and reaching a wider range of women as outlined in the media kit.

Pitch work Redesign of the Martha Stewart Living Media KitThe Martha Stewart Living Media Kit further enhances the experience established on the landing page. Reintroducing the typographic style, color blocking and a minimal color palette of black, grey and blue introduced on the landing page, synergy is found at every touch point. Short, punchy headlines tell a story introducing the user to the Martha Stewart brand. Martha “shows, reaches, reflects and celebrates” the demographic represented in the media kit.
Pitch work Redesign of the Martha Stewart Living Media Kit
The Martha Stewart Living Media Kit further enhances the experience established on the landing page. Reintroducing the typographic style, color blocking and a minimal color palette of black, grey and blue introduced on the landing page, synergy is found at every touch point. Short, punchy headlines tell a story introducing the user to the Martha Stewart brand. Martha “shows, reaches, reflects and celebrates” the demographic represented in the media kit.
Blogger Box Cards
Blogger Box Cards
Olay Gatefold Ad
Olay Gatefold Ad
Ally Bank Mini-Book
Ally Bank Mini-Book
Martha Stewart Weddings Fiji Travel Mini Book
Martha Stewart Weddings Fiji Travel Mini Book
Nexium Advertorial
Nexium Advertorial
Minwax Advertorial
Minwax Advertorial
Project Role: Art Director of Design for National Ad Campaign, Logo and Macy’s Advertorial Insert
Project Role: Art Director of Design for National Ad Campaign, Logo and Macy’s Advertorial Insert
London Fog’s ad campaign “Treat Yourself Magestically” was about travel, romance and sophistication. Romantic, strikingly warm photography, classic London Fog plaid and royal seals promote the consumer to treat themselves like royalty. I designed the crest and seal logos, art directed and designed the national ad campaign and Macy’s advertorial insert.
London Fog’s ad campaign “Treat Yourself Magestically” was about travel, romance and sophistication. Romantic, strikingly warm photography, classic London Fog plaid and royal seals promote the consumer to treat themselves like royalty. I designed the crest and seal logos, art directed and designed the national ad campaign and Macy’s advertorial insert.
London Fog/Macy's Cross branded Advertorial
London Fog/Macy's Cross branded Advertorial
Project Role: Art Director of Ecommerce Site Design and Web Promotions.
Project Role: Art Director of Ecommerce Site Design and Web Promotions.
As an alternative to their brick and mortar business, Stein Mart launched an ecommerce site on the Amazon platform. I liased with both Stein Mart and Amazon executives to design an interactive site, cart pages, e-blast and banner promotions and a rotating flash promo spot devoted to driving cashmere sales. I worked in collaboration with multiple photographers to shoot custom campaign and product imagery.
As an alternative to their brick and mortar business, Stein Mart launched an ecommerce site on the Amazon platform. I liased with both Stein Mart and Amazon executives to design an interactive site, cart pages, e-blast and banner promotions and a rotating flash promo spot devoted to driving cashmere sales. I worked in collaboration with multiple photographers to shoot custom campaign and product imagery.
Rotating promos
Rotating promos
e blast
e blast
Project Role: Art Director of Design of Micro Site.
Project Role: Art Director of Design of Micro Site.
I art directed and designed a micro site for Kimora Lee Simon’s brand Baby Phat. Features of the site include a live Twitter feed, rotating Flash promo spots, an XML carousel display, a wordpress driven blog and rich media lifestyle section with spooling video. I created custom, digital illustrations for campaign promo spots in a whimsical theme.
I art directed and designed a micro site for Kimora Lee Simon’s brand Baby Phat. Features of the site include a live Twitter feed, rotating Flash promo spots, an XML carousel display, a wordpress driven blog and rich media lifestyle section with spooling video. I created custom, digital illustrations for campaign promo spots in a whimsical theme.
Project Role: Art Director of National Ad Campaigns and Logos.
Project Role: Art Director of National Ad Campaigns and Logos.
Starter’s Summer print campaign concept Blood, Sweat and No Tears emphasized original Starter values: sports heros playing hard whether they lose or win. Football heroes like Joe Montana grace the ads playing off of a vintage collector’s card series each representing a classic sport: basketball, baseball, football and soccer. Vintage imagery is found throughout the campaign. Different logos were designed for each respective sport.
Starter’s Summer print campaign concept Blood, Sweat and No Tears emphasized original Starter values: sports heros playing hard whether they lose or win. Football heroes like Joe Montana grace the ads playing off of a vintage collector’s card series each representing a classic sport: basketball, baseball, football and soccer. Vintage imagery is found throughout the campaign. Different logos were designed for each respective sport.
Project Role: Art Director of New Product Design, Packaging and POP Displays. Starter initiated a new line of sporting goods for tailgating endorsed by Tony Romo. The products included a tailgating canopy, stadium blanket, collapsable trash container, seat pad and party cooler. I designed the look and feel of the products and packaging as well as the POP pallete displays for marketing the new line to Walmart consumers.
Project Role: Art Director of New Product Design, Packaging and POP Displays. Starter initiated a new line of sporting goods for tailgating endorsed by Tony Romo. The products included a tailgating canopy, stadium blanket, collapsable trash container, seat pad and party cooler. I designed the look and feel of the products and packaging as well as the POP pallete displays for marketing the new line to Walmart consumers.
Starter Logo
Starter Logo
Starter Ad Campaign
Starter Ad Campaign
Project Role: Illustrator of Apparel Graphics.
Project Role: Illustrator of Apparel Graphics.
Paul Jr. of reality show, Orange County Choppers fame has launched a clothing line called Paul Jr. Designs to promote his TV show. I illustrated a few top selling shirt designs to be worn by members of the Paul Jr. Design team on the show in an effort to drive traffic to the ecommerce site. Themes of motorcycle counterculture, 50’s pinstriping and maximalism were explored bearing in mind the fan based consumer psychology of owning apparel worn by TV personalities.
Paul Jr. of reality show, Orange County Choppers fame has launched a clothing line called Paul Jr. Designs to promote his TV show. I illustrated a few top selling shirt designs to be worn by members of the Paul Jr. Design team on the show in an effort to drive traffic to the ecommerce site. Themes of motorcycle counterculture, 50’s pinstriping and maximalism were explored bearing in mind the fan based consumer psychology of owning apparel worn by TV personalities.
Project Role: Art Director of Branding, Editorial Design and Illustration.
Project Role: Art Director of Branding, Editorial Design and Illustration.
I conceptualized and delivered a design strategy for the launch of an English workbook series including cover concept and interior systems.
I conceptualized and delivered a design strategy for the launch of an English workbook series including cover concept and interior systems.
K-8 Aspire Concept Workbook Cover Series
K-8 Aspire Concept Workbook Cover Series
16 color branding system
16 color branding system
Icons for Headers and Footers
Icons for Headers and Footers
Header and Footer Designs
Header and Footer Designs
Extension of Branding System and Header/Footer Designs
Extension of Branding System and Header/Footer Designs
Editorial Design and Illustration
Editorial Design and Illustration
Icons
Icons
Illustrated School Themed Borders
Illustrated School Themed Borders
Pirate Ship Graphic Organizer
Pirate Ship Graphic Organizer
Editorial Design and Illustration
Editorial Design and Illustration
Editorial introduction to Informational Writing
Editorial introduction to Informational Writing
Editorial Illustrations: Country Mouse vs City Mouse
Editorial Illustrations: Country Mouse vs City Mouse
Editorial Layout and Illustration
Editorial Layout and Illustration
Editorial Layout and Illustration
Editorial Layout and Illustration
Animal Alphabet Illustrations
Animal Alphabet Illustrations
Animal Alphabet Illustrations
Animal Alphabet Illustrations
Animal Alphabet Illustrations
Animal Alphabet Illustrations
A-Z Alphabet Mini Book for Teaching English Reading and Writing
A-Z Alphabet Mini Book for Teaching English Reading and Writing
Illustration and Layout for Writing Instructions
Illustration and Layout for Writing Instructions
Illustration and Maze Designs
Illustration and Maze Designs
Project Role: Integrated Art Director of Web, Print and Product Packaging
Project Role: Integrated Art Director of Web, Print and Product Packaging
Mead e commerce website design
Mead e commerce website design
Mead Mood Board
Mead Mood Board
Mead Ad Campaign
Mead Ad Campaign
Mead Notebook Packaging
Mead Notebook Packaging
Project Role: Art Director of Identity and Branding, Print and Direct Mail.
Project Role: Art Director of Identity and Branding, Print and Direct Mail.
Museum of Glass Corporate Identity
Museum of Glass Corporate Identity
Museum of Glass Ad Campaign
Museum of Glass Ad Campaign
Museum of Glass Direct Mail Piece
Museum of Glass Direct Mail Piece
Museum of Glass Inside Spreads
Museum of Glass Inside Spreads
Museum of Glass CD Promotional Mailer
Museum of Glass CD Promotional Mailer
Museum of Glass Inside Spread
Museum of Glass Inside Spread
Project Role: Art Director of Editorial and Packaging.
Project Role: Art Director of Editorial and Packaging.
 Scholastic Art Magazine
Scholastic Art Magazine
Scholastic Art Magazine Mid Book Poster
Scholastic Art Magazine Mid Book Poster
Scholastic Packaging
Scholastic Packaging
SAMSUNG 2015 Showcase Book Cover
SAMSUNG 2015 Showcase Book Cover
SAMSUNG 2015 Showcase eblast
SAMSUNG 2015 Showcase eblast
SAMSUNG Environmental Posters
SAMSUNG Environmental Posters
SAMSUNG homepage banners
SAMSUNG homepage banners
SAMSUNG web banners
SAMSUNG web banners
Project Role: Art Director of Branding System, iPad and iPhone apps, print campaign, website, infographics and instructional video.
Project Role: Art Director of Branding System, iPad and iPhone apps, print campaign, website, infographics and instructional video.
OLA Mobile App Demonstration Video
OLA Tablet App Demonstration Video
OLA Micro Site
OLA Micro Site
OLA Infographic
OLA Infographic
OLA Persona
OLA Persona
Project Role: Art Director of Branding System, Brochure and Promotional Materials.
Project Role: Art Director of Branding System, Brochure and Promotional Materials.
Project Role: Award Winning Illustrator of Character Design and Development.
Project Role: Award Winning Illustrator of Character Design and Development.
Derek Warburton of Dereklovesshopping.com contracted me to illustrate a new line of zombie couture. I drew traditional pencil sketches of a wide eyed, long lashed, emaciated, yet utterly adorable creature of the underworld with long legs and impeccable fashion taste. From the sketches I created digital illustrations of each character and runway fashion driven outfits. AIDS and breast cancer awareness outfits were also concepted to promote awareness of the causes. Edgy, logo designs and comp card inspired hang tags were designed to sell the zombie models to buyers. A photoshoot, look book and POP displays were created to sell the line to buyers.
Derek Warburton of Dereklovesshopping.com contracted me to illustrate a new line of zombie couture. I drew traditional pencil sketches of a wide eyed, long lashed, emaciated, yet utterly adorable creature of the underworld with long legs and impeccable fashion taste. From the sketches I created digital illustrations of each character and runway fashion driven outfits. AIDS and breast cancer awareness outfits were also concepted to promote awareness of the causes. Edgy, logo designs and comp card inspired hang tags were designed to sell the zombie models to buyers. A photoshoot, look book and POP displays were created to sell the line to buyers.
Project Role: Illustrator of Graphics for Reusable Gift Bags and Gondolas.
Project Role: Illustrator of Graphics for Reusable Gift Bags and Gondolas.
I was contracted to create whimsical Easter themed illustrations for Toys R Us branded reusable gift bags and gondola header graphics. I created bright, custom patterns, typography and rabbit and chick themed illustrations in a playful style that reinforces the Toys R Us look.
I was contracted to create whimsical Easter themed illustrations for Toys R Us branded reusable gift bags and gondola header graphics. I created bright, custom patterns, typography and rabbit and chick themed illustrations in a playful style that reinforces the Toys R Us look.
Toys R Us Easter Bag Designs
Toys R Us Easter Bag Designs
Custom Created Typographic Treatment
Custom Created Typographic Treatment
Project Role: Illustrator and Designer of Outdoor Signage, Hand-drawn typography, invitation and poster.
Project Role: Illustrator and Designer of Outdoor Signage, Hand-drawn typography, invitation and poster.
I was contracted to design outdoor advertising and illustrations for the 92nd Street Y to promote the opening of their penthouse gymnastics studio. The target audience was children therefore a playful, textural approach was taken to garner attention and drive enrollment at The Gymnastics Studio in the Sky.
I was contracted to design outdoor advertising and illustrations for the 92nd Street Y to promote the opening of their penthouse gymnastics studio. The target audience was children therefore a playful, textural approach was taken to garner attention and drive enrollment at The Gymnastics Studio in the Sky.
Design and Illustration of Outdoor Signage
Design and Illustration of Outdoor Signage
Hand drawn typographic treatment
Hand drawn typographic treatment
Invitation & Poster Illustration
Invitation & Poster Illustration
Project Role: Art Director, Author, Researcher, Designer and Illustrator of a Book on Design Transparency and How Transparency in Design Systems Can Solve Social Problems.
Project Role: Art Director, Author, Researcher, Designer and Illustrator of a Book on Design Transparency and How Transparency in Design Systems Can Solve Social Problems.
TOC
TOC
Illustrated Spread
Illustrated Spread
Custom Illustration
Custom Illustration
Infographics
Infographics
Custom Illustraton
Custom Illustraton
Custom Photography
Custom Photography
Spread
Spread
Infographics
Infographics
Project Role: Art Director, Author, Designer and Illustrator of a book written and designed about the Fundamentals of Typography. http://www.blurb.com/b/7322906-fundamentals-of-typ...
Project Role: Art Director, Author, Designer and Illustrator of a book written and designed about the Fundamentals of Typography. http://www.blurb.com/b/7322906-fundamentals-of-typ...
Cover Design
Cover Design
A study of typography by neighborhood
A study of typography by neighborhood
Introduction to the Chapter
Introduction to the Chapter
Projects and Experiments for Typography Students
Projects and Experiments for Typography Students
Page Layout Project
Page Layout Project
Page Layout Project
Page Layout Project
Project Role: Art Direction, Design and Research for a Book on The Prohibition & Legalization of Tattooing in NYC
Project Role: Art Direction, Design and Research for a Book on The Prohibition & Legalization of Tattooing in NYC
Cover Design
Cover Design
Interior Page Layouts
Interior Page Layouts
Infographics
Infographics
Custom Photography & Interviews
Custom Photography & Interviews
Project Role: Art Director and Illustrator of Print, Digital and ePublication of Visualize Magazine. Interactive Pdf http://veriskunderwriting.uberflip.com/i/575611-visualize-q3-2015
Project Role: Art Director and Illustrator of Print, Digital and ePublication of Visualize Magazine. Interactive Pdf http://veriskunderwriting.uberflip.com/i/575611-visualize-q3-2015
Visualize Interior Page Illustration
Visualize Interior Page Illustration
Visualize Micro Site http://www.verisk.com/visualize/visualize-q3-2015/visualize-q3-2015.html
Visualize Micro Site http://www.verisk.com/visualize/visualize-q3-2015/visualize-q3-2015.html
Verisk iTunes App https://itunes.apple.com/us/app/verisk-visualize/id669704550?ls=1&mt=8
Verisk iTunes App https://itunes.apple.com/us/app/verisk-visualize/id669704550?ls=1&mt=8
Visualize on the App Store Verisk iTunes App https://itunes.apple.com/us/app/verisk-visualize/id669704550?ls=1&mt=8
Visualize on the App Store Verisk iTunes App https://itunes.apple.com/us/app/verisk-visualize/id669704550?ls=1&mt=8
Custom Character Illustration and Info graphic for Poster
Custom Character Illustration and Info graphic for Poster
Illustration Detail
Illustration Detail
Icons
Icons