Art Director, New York, NY
Project Scope: Conceptualized, art directed and re-designed grades K-2 adaptive learning application. Created design and illustration systems, UX/UI, and a cross-platform visual look within a larger education platform that speaks to multiple audiences: students, teachers and administrators.
Student facing learning portal with gamification component, adaptive learning tool.
Art Direction/UX/UI/Illustrative Design
Teacher facing portal for diagnostic assessment of student progress
Art Direction/UX/UI/Illustrative Design/Infographics
Administator facing portal for diagnostic assessment of student and teacher progress
Art Direction/UX/UI/Illustrative Design
Project Scope: Conceptualized, art directed and re-designed grades 6-8 adaptive learning application. Created design and illustration systems, UI and visual look within a larger education platform that speaks to students. Redesign of the program included a theme, an avatar, gamification, illustration of characters, age up and down, and social-emotional learning.
Art Direction and Illustration Adaptive Learning Software Design
Character Creation & UI Gamification Elements for Adaptive Learning Product
Project Scope: Art directed, concepted and designed marketing materials, presentations, logos, illustrations, infographics and a quarterly print, digital and app publication on the App Store for in house data analytics corporation.
Print Concept and Illustration
Poster Illustration & Design
Icons for Digital & Print Products
Project Scope: Art Director of branding, advertising campaign concept and design, packaging and direct mail driven by the viscosity of glass.
Pacific Northwest Regional Ad Campaign
Gatefold Direct Mail Brochure Design
Project Role: Author and illustrator of children's book exponing the virtues of mindfulness using anthropomorphic cats to illustrate mindful practices.
Project Scope: Redesigned and refreshed Scholastic Art magazine, created in book classroom poster and teacher's packaging.
Editorial Art Direction and Design
Scholastic Art Teacher Package
Project Scope: Art directed, designed and illustrated educational print materials aimed at dual audiences: teachers and students.
Saxon Teacher Edition Cover Designs
Saxon Custom Illustrations
Saxon Workbook Page Layouts
Project Scope: UI component library re-design, refresh and modernization to build out new version of Read 180 program launched on larger educational platform.
Project Scope: Art Director and designer of book chronicling the outlaw and legalization of tattooing in NYC.
Photo Art Direction and Design
Project Scope: 360 campaign creative direction and concept for voice translation app including all print, illustration, branding, digital and video.
Research and Publication Design
Project Scope: Concepted the 360 design of OP Summer Campaign Get OPtomistic distributed in Walmart, Kohl’s, Kmart, Sears, Macy’s, Target and JC Penney.
Get OP timistic Ecommerce Site with Rich Media Integration and Logo Design.
OP Early Spring Print Ad Campaign
OP Summer Print Ad Campaign
Web Promotions and Logo Design
Project Scope: Art direction and design of logo concepts, beach tags and merchandise for the beach of Ocean Grove, NJ.
Project Scope: Art Direction of new product design for a notebook based off of 1970's album cover graphic that slides out of a record sleeve.
Ecommerce Site with Rich Media Integration
Project Scope: In collaboration with Editors and Creative Directors I designed print and digital communication materials such as media kits, advertorials, website graphics and pitch campaigns to drive advertising sales to both publications, Martha Stewart Living and Martha Stewart Weddings.
Martha Stewart Weddings Fiji Advertorial Mini Book
Martha Stewart Living Advertorials
Neutrogena Gatefold Advertorial
Project Scope: Art directed the photoshoot and oversaw the print production of Material Girl's lookbook and London Fog's campaign for Macy's.
Passport Mini Book Concept and Design
National Ad Campaign Concept
Project Scope: Art direction and design of book library and exhibit graphics word wall aimed at K-8 teachers creating an in classroom library for students to engage with.
Kwame Alexander Library POP
Kwame Alexander Classroom Word Wall Mural Exhibit Graphics
Project Scope: Lead the design direction on an international research and development team to concept and design award winning K-12 English Language Arts curriculum materials, books, style guides, prototypes, illustrations, phonics and writing booklets.
Workbook Series Concept, Illustration and Design
Color & Illustration Guidelines
My Letter Poster and Book Illustration & Design
Learning Games Illustration & Design
Project Scope: Art Direction of UI Kit, thin slice and design of interactive writing portfolio program aimed at accelerating proficiency for English language learners.
Project Scope: Collaborated with DC based political advertising agency Deliver Strategies to create mobilizing political direct mail campaigns.
Art direction, design and illustration for national 50 state voting mobilization campaign
Planned Parenthood Direct Mail Design
Texas Voting Mobilization Direct Mail
LatinX Bilingual Direct Mail
Project Scope: Owned the design and illustration of a variety of marketing projects for the NYC office in collaboration with an international design team based in the UK and APAC regions, utilizing brand guidelines to create case studies, white papers, presentations, posters, digital and social ad campaigns, and event collateral.
Illustration and T shirt Design
Email Registration Banner
Responsive Digital Designs
Contino Infographic Illustration and Design
Logo Design & Tradeshow Banners
Project Scope: Art direction of 360 Ad Campaign, photo shoot art direction, design of look book and print production, designed hangtags, rich media interactive e commerce site and social media integration created to drive traffic to and between both channels and convert to sales.
Ecommerce Site with Rich Media & Social Integration
Look Book Photo Art Direction & Design